Mainstream TV Networks vs Digital Providers: The Transformation of Competition and the Next Generation of New Content, within the Context of Global Content Consumption and Ongoing Competition

Linear broadcasts have long been recognized as here traditional television models, relying on fixed air times via cable. In contrast, digital services operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks and

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